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This Is How We Run

The athletes that compete on the gridiron, court, and half-pipe aren't anything like those that compete on the track. They’re bigger, stronger, tougher. But in the race to create a lighter running shoe, shoe designers have sacrificed stability. Well there's finally a running shoe for athletes of size and strength. And it all starts from the bottom, with Under Armour's new Spine technology.

Agency: CP+B

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Photography by Tim Tadder

The Harder Farmer • The War At Home • Little John • Under Armour Spine • Mike’s Cat Lawyer • Domino’s 2-Minute Guarantee • 7-Word Lessons • Under Armour Basketball • Arby’s Saucepocalypse • Greenlight A Vet • Domino’s Anyware • Rekindle The Love • Ryder Rebirth • KitKat •