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The Harder Farmer

The clients said “we need to turn things up to 11.” Our latest work for Mike’s Harder Lemonade started a couple of years when we pitched an idea for a character by the name of “The Harder Farmer” with a perfectly simple campaign line: Harder Farmers Make Harder Lemonade.

Agency: WorkInProgress - Boulder, CO

:30 - Movie Trailer

:15 - Give It Back

:15 - Taste Test

:15 - Doodling

15: Neighbor

:15 - Punch Drink Love

:15 - Nailed It

:06 - Lemons Drops

:06 - If Looks Could Chill

:06 - Rasslin

• Movie poster / POP display •

BACK TO WORK

The Harder Farmer • The War At Home • Little John • Under Armour Spine • Mike’s Cat Lawyer • Domino’s 2-Minute Guarantee • 7-Word Lessons • Under Armour Basketball • Arby’s Saucepocalypse • Greenlight A Vet • Domino’s Anyware • Rekindle The Love • Ryder Rebirth • KitKat •