Seven-Word Lessons

An educational campaign by WorkInProgress

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During my time at WIP, I led an award-winning initiative called “Seven-Word Lessons” to aid teachers and students during the Covid-19 pandemic. The campaign featured teacher-created lessons displayed on digital billboards in eight major US cities. With over 1,290 submissions from educators across 41 states, we showcased 400+ lessons in high-density areas. Families viewed these messages from their homes as five-minute lesson blocks for 30 days.

Agency: WorkInProgress - Boulder, CO

Case study video

A website was launched to invite teachers to submit their seven-word lessons at SevenWordLessons.com

website.jpg

The project ran for 30 days in Boston, New York, Washington D.C., Chicago, Kansas City, Denver, Phoenix, and Los Angeles. New five-minute lesson blocks appeared on billboards daily at 12pm EST. See archive

BOSTON, MA

BOSTON, MA

PHOENIX, AZ

PHOENIX, AZ

LOS ANGELES, CA

LOS ANGELES, CA

NEW YORK, NY

NEW YORK, NY

KANSAS CITY, MO

KANSAS CITY, MO

CHICAGO, IL

CHICAGO, IL

Results

1,290 lessons submitted from teachers in 41 states. Over 400 lessons published on billboards across eight major US cities, and on social channels reaching thousands worldwide. Over $15,000 contributed to furloughed educators and DonorsChoose. AdAge made the campaign an Editor’s Pick, calling it a “compelling (and quick) way to help engage grade-school children stuck at home.”