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Daniel Pradilla Portfolio



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When I was two, I drank a bunch of gasoline and almost died.

It's fair to say I Wasn't the best thinker back then. But I was inquisitive. You have to give me that. Anyways, I’m proud to announce that my brain is functioning at a much higher level these days. Now, instead of drinking 87-octane, I try to do more positive and enriching things. Backpacking, taking pictures, riding elephants, painting, jumping out of planes, teaching college, attending World Cups. Working the in-between times as an Designer/Art Director hybrid to fund the fun. So, I stay busy. But when I do have spare time, but not enough to get on a plane, I’m up for whatever. Soccer, golf, tennis, surfing, snowboarding or anything else. But I’m going outside. 

In short, this is what I have to offer. A brain that has been getting better and better for 36+ years. A bucket of experiences to stimulate said progressing brain. And a bunch of hobbies that help me relax and hang out with friends and family. Hopefully that gives you a little peek at who I am and what my life is like. If you think there’s some way I could help you out, feel free to give me a call or shoot me a note any time. 

Say Hi.


Work Experience

Freelance Creative Director
Jul 2015 – Present

Backpacking Football, Inc
2013 - Present

CP+B, Miami
Associate Creative Director
Sep 2013 – Jul 2015

CP+B, Boulder & Miami
Art Director
Jan 2011 – Sep 2013

Academy of Art University, SF
Sep 2009 – Dec 2010

Alma DDB, San Francisco
Art Director Intern
Feb 2009 – Feb 2010

Windmill Advertising, Weston, FL
Art Director
Apr 2007 – Aug 2008

Verswyvel Advertising, Miami
Art Director
May 2006 – Apr 2007

SOS Graphics, Miami
Graphic Designer
Nov 2004 – May 2006

Artemis Design Group, AIFL
Graphic Designer
Jul 2005 – Dec 2005

Freelance Experience

• CP+B, Miami

• Energy BBDO, Chicago

• We Are Unlimited, Chicago

• Barkley, Kansas City

• Blacktop, Kansas City

• The Community, Miami

• SapientNitro, Miami

• Razorfish, San Francisco

• Gyro HSR, San Francisco

• Work In Progress, Boulder



awards & recognitions

Cannes Lions 2013  /  Bronze  /  PR

D&AD 2013  /  Wood Pencil  /  Print

Communication Arts 2013  /  Award of excellence

DMA ECHO Awards 2010  /  Award for Social Action

One Show Club 2009  /  Scholarship recipient

International Andy 2009  /  Bronze  /  Student category

National ADDY 2009  /  Gold  /  Student category

AAU Spring Show 2009  /  Gold

AAU Spring Show 2008  /  Gold

AIFL 2006  /  Best Portfolio

AIFL 2006  /  Magna Cum Laude

AIFL 2004  /  AIIC Scholarship recipient

Logo Contest Winner 2004  /  Stacole Fine Wines

Logo Contest Winner 2003  /  Viva Gourmet

HP & The Art Institutes Poster Competition  /  1st Place


• Communication Arts Magazine

• CMYK Magazine

• Creativity Magazine




• BBC News



Academy of Art University
M.F.A., Advertising - Art Direction
2008 - 2010

The Art Institute of Ft. Lauderdale
B.S., Graphic Design
2002 - 2006