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Are Your From Here?
How do you break into the basketball category that's all but conquered by Nike? You create a place for athletes who are passionate about the game of basketball, not the hype surrounding it.
• ANTHEM SPOT •
• WEB VIDEOS •
We had started a movement where the game of basketball was all that mattered. Then, with perfect timing, the business of basketball stopped, and the NBA went on strike. So we put our star, Brandon Jennings, to work—selling his shoes to the fans who kept going to the courts—even while the pros didn't.